Do Less Get More - Victory Spray Foam
A few questions before we build
Tick the boxes, type short answers. Your answers save as you go, so you can stop and come back. When you're done, hit Send my answers at the bottom.
0 of 58 answeredSaved automatically
What you do
4Which kind of work do you want more of?
6Anything you get asked for that you turn down?
Where you work
7Indiana - the counties and towns your crews actually cover
8Michigan - how far in do you go, and which areas?
10Which towns does most of your work come from today?
How people reach you
13Who answers the phone when you're in the rig?
14Hours you take calls - and what should happen to a call at 9pm?
What we can and can't say
16Your warranty - how many years, what's covered, does it transfer to the next owner?
17Anything we must never publish or mention?
A customer, a job that went sideways, a complaint, a competitor, an old business name
18Any claim we must not make?
Energy savings percentages, R-values, "lowest price," anything your supplier restricts
19Licences, certifications and memberships you want shown
Include whether you hold a Michigan residential licence
Photos
23List the finished jobs you have photos of - the town and the building
Don't upload anything here. Just list them, like: Muncie - 40x60 pole barn. Every job on this list becomes its own page on your site, which is how you start showing up in that town.
24Go through your phone and put the before-and-afters into a folder per job
Name each folder with the town and the job - "Muncie - pole barn". Send them as files, not in a text message: texting squashes the quality. Send the originals however is easiest and we'll sort them.
25Any video of a job in progress, or photos of your trucks, rigs and crew working?
People who send you work
28Builders, contractors or dealers you already work with - and the ones you wish you did
One builder on your side can send work every month. This is the list we go after.
Your numbers
29Typical job value - homes, barns, commercial
30Which kind of job leaves you the most money after foam and payroll?
31Roughly how much of a job's price is material - and how often does your foam price move?
32Your last 20 jobs - where did they come from?
Referral, repeat customer, builder, Google, a paid lead site. If you pay a lead site, what does it cost?
34Revenue the last 12 months, and the number you want 12 months from now
35Which months are dead, and which are slammed?
36How many crews and rigs, and how far out are you booked right now?
38If leads doubled next month, how many more jobs could you actually run? Would you hire?
40Of jobs you finished two or more years ago, how many came back or sent someone?
How you win and lose work
41Tell us about the last customer who picked you over a cheaper bid. Why did they?
42When you lose a bid, what's the usual reason?
43Your three biggest competitors - what do they beat you on, and what do you beat them on?
44The five things you must know before you can give a number
45Do you quote on site or over the phone, and how fast do quotes go out?
46How do you price - board feet, square feet at a thickness, or per job?
48Deposit and payment terms - and on commercial, do you require net terms or file pre-lien notices?
49Have you been slow-paid or stiffed on commercial or farm work? What do you require now?
The trade answers your website has to get right
50Open cell vs closed cell - where do you use each, and what do you tell a customer who asks?
51Thickness and R-value you actually install - attic, crawlspace, rim joist, walls, pole barn
We publish your numbers, never the manufacturer's marketing
52Thermal or ignition barrier - when is foam left exposed, when does it need coating or drywall, and is that in your price or the customer's?
53How long before people, pets or livestock can be back in - and do you work occupied homes?
54Coldest temperature and wettest surface you'll spray - winter-grade foam, and who supplies heat?
55Do you remove old insulation or spray over it? Who hauls it away?
56Vented vs unvented attic - do you seal the roof deck? What about soffits, baffles and HVAC up there?
57Metal buildings and livestock barns - straight to the steel? Vapour retarder or coating in a washdown or ammonia barn?
58What has to be ready before the rig shows up?
Space cleared, power, water, driveway access, lift or scaffold - this becomes a checklist we text the customer
59On a new build, where do you fall in the schedule, and how much notice do you need from the builder?
60The questions customers ask you over and over - and your answers
Open vs closed cell, how long before they can be back inside, smell, mess, how long a job takes. Rough notes are fine - we'll write them up and you correct us.
61Has anyone ever promised a customer something you couldn't deliver?
Whatever burned you, we make sure your website never says it
Answering customers on your website
62When someone asks "what does it cost" on the website, should they get a rough price range, or should that always come from you?
If a range is OK, tell us yours and what it assumes
63Anything a customer asks that should go straight to you, and never be answered for you?
64Who else should get a text when a new lead comes in?
How you run things day to day
66What do you track leads and jobs with today - and what do you invoice with?
67The stages a job goes through, first call to paid
In your words. We'll build your board around it.
70Your past customer list - how far back does it go, and what form is it in?
Spreadsheet, invoices, QuickBooks, phone contacts - any of it works. Anyone on it we should leave alone?